Google has unveiled major updates to its security systems, emphasizing the growing role of artificial intelligence in shielding users from scams online. The company has also released a detailed report showing how effective AI has become in identifying and blocking fraudulent content in search results. AI Now Blocks Hundreds of Millions of Harmful Search Results…
Greg Boser, a seasoned search marketing expert with decades of experience, recently took to social media to debunk myths surrounding SEO in the age of generative AI. His commentary was in response to misleading narratives that claim traditional SEO is outdated and that a new strategy—often dubbed “GEO” (Generative Engine Optimization)—is now essential for success….
In a recent move that highlights its ongoing commitment to transparency in AI services, Google has updated its documentation regarding the user agents used by its Gemini and Vertex AI platforms. These updates provide developers and website owners with clearer information about how these AI tools interact with web content. Background on AI Crawlers AI…
According to recent reports, Apple is exploring the possibility of integrating AI-powered search engines into its Safari browser. This potential move comes as usage of Google’s search engine reportedly declines across Apple devices. Sources suggest that Apple is in early discussions with several AI search startups, signaling a possible shift away from its long-standing reliance…
In a bold move, the U.S. Department of Justice (DOJ) has raised the stakes in its ongoing legal battle against Google. Among the remedies being considered is the potential divestiture of Google Chrome, the tech giant’s widely used web browser. This proposal has sparked significant discussion about the implications for both Google and the broader…
A recent study by Advanced Web Ranking (AWR) reveals that Google’s AI Overviews (AIOs) appeared in 42.51% of search results in Q4 2024, an increase of 8.83 percentage points from the previous quarter. This rise correlates with a notable decline in click-through rates (CTR) for informational queries, particularly affecting websites in the top four positions…
Google has recently updated its documentation for the EEA (Enhanced Experiences for Accessibility) Structured Data Carousels Beta. This update aims to provide more clarity and guidance for developers and site owners looking to implement structured data that enhances accessibility features within carousels. The EEA Structured Data Carousels Beta is designed to improve how users interact…
Google has unveiled a new algorithm called MUVERA (Multi-Vector Retrieval via Fixed Dimensional Encodings) , designed to enhance the speed and accuracy of search and other information retrieval tasks. While the company hasn’t explicitly confirmed its integration into the core search system, the underlying research suggests that MUVERA is scalable and optimized for web-level applications….
According to a recent report by Search Engine Journal , Google has revealed that it rolls out thousands of updates to its search algorithms every year. These updates are part of the tech giant’s ongoing efforts to refine and improve the quality of its search results, ensuring users receive the most relevant and accurate information…
In SEO, KPIs are quantifiable measures that track your overall business performance. Popular KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions. Why track KPIs? The type of KPI you monitor depends on your business objectives. However, there are some SEO KPIs that can be applied to all websites. Take place when…