As artificial intelligence continues to reshape industries, the field of search engine optimization (SEO) is no exception. A recent survey conducted by Search Engine Journal highlights how ecommerce professionals are integrating AI into their SEO strategies as we move into 2025. The survey, aptly named “SEO FOMO” (Fear of Missing Out), sheds light on the…
In a recent development, Google has highlighted that the text generated by Large Language Models (LLMs) can be likened to the traditional “keywords meta tag” used in SEO practices. Historically, the keywords meta tag was utilized by webmasters to signal search engines about the primary topics of a webpage. However, due to widespread misuse and…
Google has recently introduced changes to its domain structure, which could have significant implications for international SEO strategies, particularly regarding hreflang tags. These updates are designed to streamline how Google handles global websites and improve user experience across different regions and languages. Understanding the Changes The new domain structure involves Google consolidating its indexing and…
Structured Data Enhances Visibility, Not Ranking Google has reiterated that using structured data—like schema markup—does not directly influence how a site ranks in search engine results. Danny Sullivan, Google’s Search Liaison, emphasized that while structured data can make a webpage eligible for rich results (such as star ratings or recipe enhancements), it doesn’t play a…
In today’s digital age, the landscape of marketing is evolving faster than ever. One of the most intriguing shifts is the concept of “marketing to machines.” This emerging trend highlights how businesses must adapt their strategies to cater not just to human consumers but also to algorithms and artificial intelligence (AI). Recent research underscores why…
Google has recently updated its documentation for the EEA (Enhanced Experiences for Accessibility) Structured Data Carousels Beta. This update aims to provide more clarity and guidance for developers and site owners looking to implement structured data that enhances accessibility features within carousels. The EEA Structured Data Carousels Beta is designed to improve how users interact…
In a groundbreaking move, Wix has introduced an innovative AI assistant designed to empower users with meaningful improvements in SEO, sales, and overall productivity. This new tool is part of Wix’s ongoing commitment to enhancing user experience by leveraging cutting-edge artificial intelligence technology. Revolutionizing SEO Efforts The AI assistant simplifies the often complex world of…
In a move that could significantly impact how search results are personalized, Google has filed a patent for a history-based search system. This new technology aims to enhance user experience by leveraging an individual’s past interactions with the search engine to deliver more relevant and tailored results. The patent outlines a method where Google would…
In a recent announcement, Google has confirmed that its popular Discover feature will soon be making its way to desktop search. This move marks a significant expansion of the Discover functionality, which was previously available only on mobile devices through the Google app and Chrome for Android. Discover, introduced in 2018, is designed to provide…
Yoast SEO, one of the most popular WordPress plugins for search engine optimization, has received an update that extends its capabilities even further. This latest release aims to provide users with more tools to enhance their website’s SEO performance and streamline content optimization. Key Features of the Update Why This Update Matters For WordPress users…