Google has released new documentation to help websites that have been mistakenly filtered by its SafeSearch system. SafeSearch is designed to block explicit content from appearing in search results, but sometimes it can incorrectly flag non-explicit sites. If your site has been affected, Google outlines three main steps to address the issue: 1. Check if…
In an era where data privacy concerns are at an all-time high, Google has taken a significant step towards enhancing user privacy while still providing advertisers with effective tools. The company has recently unveiled a new technology called “confidential matching” that aims to reconcile the demands of data-driven advertising with stringent privacy regulations. This innovative…
In the ever-evolving world of SEO, understanding how Google evaluates content quality is crucial for webmasters and digital marketers. Recently, there has been a lot of discussion around E-E-A-T, an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a significant role in how Google assesses the quality of content. However, according…
New findings from ZipTie highlight a significant blind spot in Google Search Console (GSC) : nearly half of all search queries driving traffic to websites are not being reported. The research, led by Tomasz Rudzki, co-founder of ZipTie, shows that GSC fails to capture many conversational queries , especially those phrased like natural language questions….
In today’s digital landscape, Software-as-a-Service (SaaS) applications are increasingly becoming prime targets for cybercriminals. These platforms, which power everything from business operations to customer interactions, are often vulnerable to sophisticated bot attacks designed to exploit weaknesses in security protocols. However, a new wave of cybersecurity defenses is emerging to help SaaS providers stay one step…
Recent data suggests that Google’s All-In-One (AIO) search technology is increasingly pulling information from deeper sections of websites. This development highlights Google’s enhanced ability to index and retrieve content that is not just on the surface level but buried within the site’s architecture. The implications of this trend are significant for website owners and SEO…
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including those working in Search, Ads, engineering, marketing, and research. The program provides eligible employees with at least 14 weeks of severance and will remain available through July 1, according to reports from The Verge and The Information . The offer…
In a recent update, Google has removed its previous guidance suggesting that website owners use the robots.txt file to block auto-translated pages from being crawled. This change indicates a shift in how Google handles automatically translated content on websites. Previously, Google recommended blocking such pages via robots.txt to prevent them from appearing in search results….
When websites expand their content to include new topics, it can have a significant impact on how they are perceived by search engines like Google. In a recent discussion, Google shed light on what happens when site owners branch out into unfamiliar territory. Adding new topics to a website is a common strategy for growth,…
As artificial intelligence continues to reshape industries, the field of search engine optimization (SEO) is no exception. A recent survey conducted by Search Engine Journal highlights how ecommerce professionals are integrating AI into their SEO strategies as we move into 2025. The survey, aptly named “SEO FOMO” (Fear of Missing Out), sheds light on the…