Google’s search engine is a complex system that processes billions of web pages to deliver the most relevant results for users. However, webmasters and SEO professionals often encounter a puzzling scenario: some pages on their websites are indexed by Google but don’t appear in search results. In a recent explanation, Google shed light on why…
In a recent episode of the Search Off the Record podcast, members of Google’s Search Relations team, Martin Splitt and Gary Illyes, opened up about why their advice to SEO professionals often seems vague or conditional. The conversation was part of what they described as a “more human episode,” where they aimed to show a…
Google App, which automatically added search links to webpages. Introduced in November 2024, this feature converted certain website text into Google Search links without publisher consent. Recent updates confirm that it is no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced in November 2024 and attracted attention for its potential to…
Yoast has rolled out an urgent fix for a bug in its premium WordPress plugin that inadvertently added hidden HTML classes—commonly associated with AI-generated content—to website text. The issue was discovered and shared online by SEO expert Alan Bleiweiss, prompting Yoast to respond swiftly with a patch. How the Bug Was Introduced The problem stemmed…
In today’s digital age, the landscape of marketing is evolving faster than ever. One of the most intriguing shifts is the concept of “marketing to machines.” This emerging trend highlights how businesses must adapt their strategies to cater not just to human consumers but also to algorithms and artificial intelligence (AI). Recent research underscores why…
In a recent update, Google has removed its previous guidance suggesting that website owners use the robots.txt file to block auto-translated pages from being crawled. This change indicates a shift in how Google handles automatically translated content on websites. Previously, Google recommended blocking such pages via robots.txt to prevent them from appearing in search results….
Google has updated its documentation for Recipe structured data, offering clearer guidance on how the image property works and what it affects. This update confirms some important details about how images are ranked in both regular search results and rich results. Structured data plays a key role in making content eligible for Google’s rich results…
Google has recently introduced changes to its domain structure, which could have significant implications for international SEO strategies, particularly regarding hreflang tags. These updates are designed to streamline how Google handles global websites and improve user experience across different regions and languages. Understanding the Changes The new domain structure involves Google consolidating its indexing and…
As artificial intelligence continues to reshape industries, the field of search engine optimization (SEO) is no exception. A recent survey conducted by Search Engine Journal highlights how ecommerce professionals are integrating AI into their SEO strategies as we move into 2025. The survey, aptly named “SEO FOMO” (Fear of Missing Out), sheds light on the…
When websites expand their content to include new topics, it can have a significant impact on how they are perceived by search engines like Google. In a recent discussion, Google shed light on what happens when site owners branch out into unfamiliar territory. Adding new topics to a website is a common strategy for growth,…