In a recent event at Google Search Central Live NYC, industry experts delved into the evolving landscape of search engine optimization (SEO) and its intersection with artificial intelligence (AI). The discussion centered around how AI-driven overviews are reshaping the way users interact with search results, and what this means for businesses, marketers, and content creators…
A recent glitch in Google’s AI Overviews has sparked discussions among SEO professionals and digital marketers, as it may provide insight into how Google’s algorithm prioritizes content. The incident occurred when users noticed inconsistent or inaccurate information being displayed in AI-generated summaries, raising questions about the mechanisms behind these overviews. AI Overviews, which are designed…
New findings from ZipTie highlight a significant blind spot in Google Search Console (GSC) : nearly half of all search queries driving traffic to websites are not being reported. The research, led by Tomasz Rudzki, co-founder of ZipTie, shows that GSC fails to capture many conversational queries , especially those phrased like natural language questions….
In a recent update, Google has reiterated its stance on the potential risks associated with overusing optimized anchor text. The search engine giant warns that excessive reliance on keyword-rich anchor text can actually dilute the effectiveness of SEO efforts rather than boosting them. John Mueller, a Senior Search Relations Analyst at Google, addressed this topic…
Google App, which automatically added search links to webpages. Introduced in November 2024, this feature converted certain website text into Google Search links without publisher consent. Recent updates confirm that it is no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced in November 2024 and attracted attention for its potential to…
In a significant update, Google has introduced a new method that allows users to remove websites or specific pages from search results without needing to verify ownership of the site. This change simplifies the process for individuals who need to address outdated, irrelevant, or sensitive content but lack access to the website’s backend or administrative…
Google has officially confirmed that its June 2025 core update is now in the process of being rolled out across search results. This latest algorithm update is expected to bring noticeable changes to search rankings and visibility for a wide range of websites. Rollout Timeline The rollout of the June 2025 core update began on…
In a bid to enhance the reliability and authenticity of its platform, Google Maps has rolled out a significant update aimed at combating fake reviews. This move comes as part of Google’s ongoing efforts to ensure that users receive accurate and trustworthy information when using its mapping service. The new features introduced in this upgrade…
In SEO, KPIs are quantifiable measures that track your overall business performance. Popular KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions. Why track KPIs? The type of KPI you monitor depends on your business objectives. However, there are some SEO KPIs that can be applied to all websites. Take place when…
JavaScript has become an integral part of modern web development, enabling dynamic and interactive user experiences. However, when it comes to search engine optimization (SEO), JavaScript can sometimes create challenges for search engines like Google. In a recent discussion, Martin Splitt, a Developer Advocate at Google, outlined three common JavaScript SEO mistakes and provided actionable…