Google has introduced a new feature in Search Console that allows website owners to access performance data for Google Discover on desktop devices. Previously, Discover analytics were limited to mobile traffic, as the feed was predominantly used on smartphones. However, Google is now expanding this capability to include desktop users, reflecting the growing presence of…
Recent data suggests that Google’s All-In-One (AIO) search technology is increasingly pulling information from deeper sections of websites. This development highlights Google’s enhanced ability to index and retrieve content that is not just on the surface level but buried within the site’s architecture. The implications of this trend are significant for website owners and SEO…
In a recent episode of the Search Off the Record podcast, members of Google’s Search Relations team, Martin Splitt and Gary Illyes, opened up about why their advice to SEO professionals often seems vague or conditional. The conversation was part of what they described as a “more human episode,” where they aimed to show a…
In a recent update, Google has removed its previous guidance suggesting that website owners use the robots.txt file to block auto-translated pages from being crawled. This change indicates a shift in how Google handles automatically translated content on websites. Previously, Google recommended blocking such pages via robots.txt to prevent them from appearing in search results….
Greg Boser, a seasoned search marketing expert with decades of experience, recently took to social media to debunk myths surrounding SEO in the age of generative AI. His commentary was in response to misleading narratives that claim traditional SEO is outdated and that a new strategy—often dubbed “GEO” (Generative Engine Optimization)—is now essential for success….
In a recent update, Google has revisited its long-standing claim that 15% of daily search queries are entirely new to its system. This statistic, which has been cited for over a decade, is now being reexamined in light of advancements in artificial intelligence (AI) and machine learning technologies that are reshaping the search landscape. The…
In a recent discussion, Google’s John Mueller emphasized the importance of SEO professionals staying flexible and responsive to the ever-changing demands of businesses. As the digital landscape continues to evolve, SEO strategies must adapt not only to algorithm updates but also to shifts in business priorities and goals. The Core Message: Flexibility is Key Mueller…
A recent study by Advanced Web Ranking (AWR) reveals that Google’s AI Overviews (AIOs) appeared in 42.51% of search results in Q4 2024, an increase of 8.83 percentage points from the previous quarter. This rise correlates with a notable decline in click-through rates (CTR) for informational queries, particularly affecting websites in the top four positions…
In a bold move, the U.S. Department of Justice (DOJ) has raised the stakes in its ongoing legal battle against Google. Among the remedies being considered is the potential divestiture of Google Chrome, the tech giant’s widely used web browser. This proposal has sparked significant discussion about the implications for both Google and the broader…
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. Introduced late last year, this feature converted certain website text into Google Search links without publisher consent. Recent updates confirm that it is no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced in…