A recent episode of Google’s Search Off the Record podcast has challenged some long-standing beliefs in the SEO community — particularly around the importance of valid HTML. According to insights shared by Google Search Advocate John Mueller and Developer Relations Engineer Martin Splitt , most top-ranking websites do not have valid HTML code, yet they…

Google has officially confirmed that its June 2025 core update is now in the process of being rolled out across search results. This latest algorithm update is expected to bring noticeable changes to search rankings and visibility for a wide range of websites. Rollout Timeline The rollout of the June 2025 core update began on…

Google has unveiled a new algorithm called MUVERA (Multi-Vector Retrieval via Fixed Dimensional Encodings) , designed to enhance the speed and accuracy of search and other information retrieval tasks. While the company hasn’t explicitly confirmed its integration into the core search system, the underlying research suggests that MUVERA is scalable and optimized for web-level applications….

Introduction: A New Way to Customize News Results Google is currently testing a new feature that allows users to personalize the Top Stories section in search results by selecting their preferred news sources. This experiment, available through Search Labs , is currently rolling out to users in the U.S. and India, offering greater control over…

Google has once again sparked curiosity and concern among SEO professionals with the appearance of a new tracking parameter: srsltid. This parameter is being appended to organic search result URLs, raising questions about its purpose and potential impact on analytics and tracking. Initially believed to be exclusive to Google Maps and local search results, the…

A Pioneer in the Early Days of SEO In the rapidly shifting landscape of digital marketing, few figures have left as enduring a mark as Jill Whalen. Long before SEO became a cornerstone of online business strategy, Whalen was already laying the groundwork for many of the best practices we rely on today. She emerged…

In a recent episode of the Search Off the Record podcast, Google’s Martin Splitt and Gary Illyes tackled an ongoing debate in the SEO community: how technical should SEO professionals be? Their response? While deep coding skills aren’t mandatory, having a solid understanding of web technologies can significantly enhance an SEO expert’s effectiveness. Bridging the…

Yoast has rolled out an urgent fix for a bug in its premium WordPress plugin that inadvertently added hidden HTML classes—commonly associated with AI-generated content—to website text. The issue was discovered and shared online by SEO expert Alan Bleiweiss, prompting Yoast to respond swiftly with a patch. How the Bug Was Introduced The problem stemmed…