According to recent reports, Apple is exploring the possibility of integrating AI-powered search engines into its Safari browser. This potential move comes as usage of Google’s search engine reportedly declines across Apple devices.
Sources suggest that Apple is in early discussions with several AI search startups, signaling a possible shift away from its long-standing reliance on Google Search. While Google remains the default search engine on Safari, the tech giant has been steadily investing in artificial intelligence and could be preparing to offer users an alternative powered by advanced AI technology.
The decision appears to be influenced by growing consumer interest in more privacy-focused and intelligent search options. As Apple continues to emphasize user privacy and control over data, an AI-driven search engine could align well with those values.
If Apple follows through with this plan, it could significantly disrupt the current search engine market, where Google holds a dominant position. It would also mark a major step forward in Apple’s broader strategy to integrate AI more deeply into its ecosystem.
At this time, no official announcements have been made, but industry experts are closely watching how Apple’s evolving approach to search might reshape the digital landscape.