Google Finalizes Rollout of March 2025 Core Update

Google has officially completed the rollout of its March 2025 Core Update , wrapping up two weeks of implementation across global search results. The update, which began on March 13 , brought significant fluctuations in search rankings, impacting websites across various sectors and industries. Key Takeaways: Widespread Volatility in Search Rankings Data collected during the…

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Google and Publisher Traffic: A Necessary Evil?

In a recent revelation, an ex-Googler has shed light on how Google views publisher traffic. According to the insider, Google doesn’t necessarily see itself as a champion of publishers but rather views their traffic as a “necessary evil.” This perspective highlights the complex relationship between the tech giant and the content creators who rely heavily…

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Google Outlines Plan to Boost Publishers’ Search Visibility

In a recent announcement, Google has revealed a strategic timeline aimed at enhancing the search visibility of publishers. This move is set to benefit content creators and media organizations by ensuring their work reaches a broader audience through improved rankings in search results. A Commitment to Supporting Publishers Google has long recognized the critical role…

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Insights from Google Search Central Live NYC: Mastering SEO for AI Overviews

In a recent event at Google Search Central Live NYC, industry experts delved into the evolving landscape of search engine optimization (SEO) and its intersection with artificial intelligence (AI). The discussion centered around how AI-driven overviews are reshaping the way users interact with search results, and what this means for businesses, marketers, and content creators…

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New Cybersecurity Bot Attack Defense Empowers SaaS Applications to Stay Secure

In today’s digital landscape, Software-as-a-Service (SaaS) applications are increasingly becoming prime targets for cybercriminals. These platforms, which power everything from business operations to customer interactions, are often vulnerable to sophisticated bot attacks designed to exploit weaknesses in security protocols. However, a new wave of cybersecurity defenses is emerging to help SaaS providers stay one step…

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