In a recent update, Google has removed its previous guidance suggesting that website owners use the robots.txt file to block auto-translated pages from being crawled. This change indicates a shift in how Google handles automatically translated content on websites. Previously, Google recommended blocking such pages via robots.txt to prevent them from appearing in search results….
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including those working in Search, Ads, engineering, marketing, and research. The program provides eligible employees with at least 14 weeks of severance and will remain available through July 1, according to reports from The Verge and The Information . The offer…
Google’s ranking drop for an educational website after its migration to a new domain was not due to the migration itself, but rather because of low-quality and irrelevant content on the site. This insight comes from John Mueller of Google, who provided guidance to help diagnose the issue. Background: A Cry for Help The owner…
Google has rolled out a new feature that allows businesses to showcase loyalty program benefits directly in search results using structured data. This update enables companies to highlight member-exclusive perks—such as discounts, points, and shipping or return benefits—for specific products. These details appear before users even click on a result, helping shoppers make informed decisions…
A recent case brought to Google’s attention involved a website that experienced an overwhelming surge in requests from Googlebot , leading to a significant drop in search visibility. The site was hit with millions of crawl requests targeting non-existent URLs, with one specific URL receiving over 2.4 million hits in a single month — a…
Google has updated its documentation for Recipe structured data, offering clearer guidance on how the image property works and what it affects. This update confirms some important details about how images are ranked in both regular search results and rich results. Structured data plays a key role in making content eligible for Google’s rich results…
Recent data from the BrightEdge Enterprise SEO platform highlights emerging trends in traffic referrals from AI search and chatbot platforms. The findings spotlight a clear dominance of desktop-originated visits compared to mobile, with Google Search being the notable exception. Desktop Leads AI Traffic BrightEdge’s analysis shows that most website traffic generated by AI tools such…
Greg Boser, a seasoned search marketing expert with decades of experience, recently took to social media to debunk myths surrounding SEO in the age of generative AI. His commentary was in response to misleading narratives that claim traditional SEO is outdated and that a new strategy—often dubbed “GEO” (Generative Engine Optimization)—is now essential for success….
Google has released new documentation to help websites that have been mistakenly filtered by its SafeSearch system. SafeSearch is designed to block explicit content from appearing in search results, but sometimes it can incorrectly flag non-explicit sites. If your site has been affected, Google outlines three main steps to address the issue: 1. Check if…
New findings from ZipTie highlight a significant blind spot in Google Search Console (GSC) : nearly half of all search queries driving traffic to websites are not being reported. The research, led by Tomasz Rudzki, co-founder of ZipTie, shows that GSC fails to capture many conversational queries , especially those phrased like natural language questions….