Google has unveiled a new algorithm called MUVERA (Multi-Vector Retrieval via Fixed Dimensional Encodings) , designed to enhance the speed and accuracy of search and other information retrieval tasks. While the company hasn’t explicitly confirmed its integration into the core search system, the underlying research suggests that MUVERA is scalable and optimized for web-level applications….
Introduction: A New Way to Customize News Results Google is currently testing a new feature that allows users to personalize the Top Stories section in search results by selecting their preferred news sources. This experiment, available through Search Labs , is currently rolling out to users in the U.S. and India, offering greater control over…
Google has once again sparked curiosity and concern among SEO professionals with the appearance of a new tracking parameter: srsltid. This parameter is being appended to organic search result URLs, raising questions about its purpose and potential impact on analytics and tracking. Initially believed to be exclusive to Google Maps and local search results, the…
A Pioneer in the Early Days of SEO In the rapidly shifting landscape of digital marketing, few figures have left as enduring a mark as Jill Whalen. Long before SEO became a cornerstone of online business strategy, Whalen was already laying the groundwork for many of the best practices we rely on today. She emerged…
In a recent episode of the Search Off the Record podcast, Google’s Martin Splitt and Gary Illyes tackled an ongoing debate in the SEO community: how technical should SEO professionals be? Their response? While deep coding skills aren’t mandatory, having a solid understanding of web technologies can significantly enhance an SEO expert’s effectiveness. Bridging the…
Yoast has rolled out an urgent fix for a bug in its premium WordPress plugin that inadvertently added hidden HTML classes—commonly associated with AI-generated content—to website text. The issue was discovered and shared online by SEO expert Alan Bleiweiss, prompting Yoast to respond swiftly with a patch. How the Bug Was Introduced The problem stemmed…
Yoast has introduced support for llms.txt in both the free and premium versions of its popular WordPress SEO plugin. This update aims to help websites prepare for the growing influence of artificial intelligence (AI) and large language models (LLMs) like ChatGPT and Google Gemini in how content is discovered and indexed. What Is llms.txt? The…
Yoast has introduced support for llms.txt in both its free and premium WordPress plugins. This new feature aims to help websites prepare for the future of AI-driven search by making content more accessible to large language models (LLMs) like ChatGPT and Google Gemini. What is llms.txt? The llms.txt file is a proposed standard designed to…
Overview of the ChatGPT Search Update OpenAI has quietly introduced a significant update to ChatGPT’s search functionality , aimed at improving how the model understands queries, delivers more detailed responses, and manages extended conversations. While the company hasn’t disclosed every technical detail, it has highlighted key enhancements in two primary areas: response quality and search…
Introduction to AI Overviews and Recipe Queries Recent observations indicate that certain recipe-related queries are triggering Google’s AI Overviews (AIO), a feature designed to provide concise, AI-generated summaries directly in the search results. However, not all recipe-related searches behave the same way—those with implicit recipe intent (without explicitly mentioning “recipe”) seem to be the ones…