In a recent update, Google has published an in-depth explainer about robots.txt, the file that plays a crucial role in guiding search engine crawlers on how to interact with your website. This guide is designed to help webmasters, SEO professionals, and site owners better understand how to use robots.txt effectively to manage crawling behavior and…
On March 27, 2025, the SEO community will come together for a special event: the SEO for Paws live-streamed conference. This unique gathering is not only an opportunity to learn from top SEO professionals but also a chance to support a charity that makes a real difference. SEO for Paws is the brainchild of Anton…
Recently, there has been an SEO test that tried to determine if compression ratio has an impact on search engine rankings. Some people seem to think that higher compression ratios are associated with lower rankings. To understand the role of compressibility in SEO, it is crucial to examine both the original sources on compression ratios…
The Silicon Valley Shift That Could Transform SEO A recent message from Google co-founder Sergey Brin suggests that vibe coding may soon influence algorithm development, potentially revolutionizing how search results are ranked and SEO strategies are crafted. The Vibe Coding Revolution Vibe coding, a rapidly growing trend in Silicon Valley, represents a fundamental shift in…
A new filing in the ongoing antitrust lawsuit against Google proposes significant steps to dismantle the company’s monopolistic control over search and advertising. The plaintiffs, including the U.S. Department of Justice (DOJ) and state attorneys general, are pushing for structural changes to Google’s business after a court ruling found the tech giant guilty of illegal…
Google App, which automatically added search links to webpages. Introduced in November 2024, this feature converted certain website text into Google Search links without publisher consent. Recent updates confirm that it is no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced in November 2024 and attracted attention for its potential to…
A recent study by Advanced Web Ranking (AWR) reveals that Google’s AI Overviews (AIOs) appeared in 42.51% of search results in Q4 2024, an increase of 8.83 percentage points from the previous quarter. This rise correlates with a notable decline in click-through rates (CTR) for informational queries, particularly affecting websites in the top four positions…
Google warns against redirecting all 404 error pages to the homepage, as it can confuse search crawlers and negatively impact SEO. Instead, website owners should use appropriate redirects or maintain the 404 status code when content is no longer available. Avoid Redirecting 404s to the Homepage Redirecting all 404 pages to the homepage is not…
In SEO, KPIs are quantifiable measures that track your overall business performance. Popular KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions. Why track KPIs? The type of KPI you monitor depends on your business objectives. However, there are some SEO KPIs that can be applied to all websites. Take place when…
The landscape of search is rapidly evolving, and Google is leading the charge with its latest advancements. Recently, Google announced significant upgrades to its AI Overviews, powered by the cutting-edge Gemini 2.0 model, and the introduction of a new “AI Mode.” This marks a pivotal moment in how we interact with information online, potentially reshaping…