Google Analytics

Google Analytics Adds New Segment Sharing Feature: A Game-Changer for Data Collaboration

Google Analytics, the industry-leading web analytics tool, has consistently evolved to meet the ever-growing demands of digital marketers. The latest addition to its arsenal is a new segment sharing feature, designed to streamline collaboration and enhance data-driven decision-making. This significant update empowers teams to efficiently share and reuse custom segments across an entire property, fostering…

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Google merchant center

Google Merchant Center Integrates with Amazon for Shipping Data: A Game-Changer for Ecommerce

In a move that promises to revolutionize the ecommerce landscape, Google Merchant Center has announced its integration with Amazon’s Multi-Channel Fulfillment (MCF) service. This groundbreaking partnership will allow retailers using MCF to seamlessly display accurate shipping information on Google’s shopping platform. Understanding the Integration Before we dive into the implications of this integration, let’s briefly…

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